In a bizarre initiative, 130 cyclists on cargo bikes will pedal 18,000 bars of chocolate from Amsterdam to confectionary stores in Germany. This chocolate bicycle convoy has been organised to transport bars made by Amsterdam-based company Chocolate Makers. But this is not just a publicity stunt. The Schokofahrt, as the convoy is known in Germany, is part of an ’emissions-free transport’ initiative. So, bicycle power at its best.
The Schokofahrt chocolate bicycles convoy is the brainchild of Nikolai Wystrychowski, from Munster, Germany. “We wanted to help Chocolate Makers with the final part of their fully-sustainable chocolate production chain,” he said. “It’s a good feeling to be able to share our passion for cycling in a positive way like this.”
The mission of Amsterdam-based chocolate makers is to build a ‘totally sustainable alternative chocolate supply chain’. They do this by working directly with cacao farming cooperatives, retail companies and consumers. The chocolate itself is made from cacao bean to bar in their own factory in Amsterdam. It is made from ‘single origin’ beans made through three different local producers.
There are in the Dominican Republic, Peru and in the Congo. Each location has its own initiative: the beans from the Dominican Republic are transported by the sailing boat Tres Hombres to Amsterdam. In Peru, the cacao cooperative is working together with Chocolate Makers to improve the soil quality and build a local factory. In Congo, the Dutch company helps the upkeep of the Virunga National Park, home of the rare mountain gorillas.
The riders in the convoy are first riding from Germany, meeting up in Amsterdam, and then heading back to deliver the bars. “Everyone’s enthusiastic to be taking part on this adventure,” says Enver Loke, co-founder of Chocolate Makers. “It’s a great story that everyone wants to be a part of.”