Most serious cyclists wear a helmet nowadays. In recent years, helmets have fortunately become part of the standard equipment for most amateur cyclists too. Giro is one of the well-known suppliers. The company has many different models and offers something for everyone. It’s easy to understand that cyclists aren’t exactly enthusiastic about the standard models, so now the company is introducing the ‘Tuesday 25’ programme for this target group.

805 million variants

This cool new initiative offers the opportunity for 25 consumers to design an original Giro helmet every Tuesday. It’s an amazing chance to make a one-of-a-kind helmet—in fact, the only one in the world! If this is important to you than it’s a great opportunity. You have to be fast, though, because they expect that the 25 helmets will be sold within minutes!

Currently only available in the USA

It is unfortunate that this offer is currently only available for US consumers. So, if you really want it, you have to see if you can make it happen with an American contact, then that person can send the helmet to you.

Giro custom helm

On top of that the custom-made helmets are not cheap. In the United States they cost $400 each. But for that price, you get to choose from so many custom options. Everything on the helmet can be adjusted, and there are 15 different colours and designs available for each part. That way, according to Giro, there are no less than 805 million different combinations that can be created! So you will really have your own, unique version.

Giro custom helm

If you become one of the lucky ones who can design a helmet, you will have to wait between four and six weeks before you receive it. For more information, please visit the Giro website. They do have plans to bring the initiative to Europe, so we don’t have to take a detour to get one. Do you already know what your future helmet will look like?

Are you still looking for a unique helmet, but can’t wait for this service to come to Europe? Maybe the Park & Diamond foldable helmet is for you!