We can understand why this company called itself Heroin. The bikes are very expensive and addictive to look at. But you’ll have to be quick: there will only be 349 of these bicycles manufactured. And each one costs €14,900, prêt à rouler. This limited edition boutique bicycle is made by hand in Italy and designed in the suburbs of Paris, France.

Heroin bicycles

Heroin bikes are super-exclusive. The company is owned by French tech investor and venture capitalist Marc Simonchini, who we guess has a passion for bicycles. The most exclusive model pictured here is the H1 Edition Limitée. The frame has a golf-ball surface, which is reminiscent of Zipp wheel rims, and is doubtless aimed and more fluid aerodynamics. It certainly looks quite beautiful.


Haute Route

Theses bikes are designed as climbers. The maker’s approach is that of the artisan. Each bike is hand-built to the buyer’s specifications, while the basic geometry remains the same. The frames and forks are hand-layered by Heroin in Italy, and have been tested during the multi-day amateur cycling event Haute Route.


Top notch parts

The Heroin H1 bike’s transmission is Shimano Dura-Ace 11-speed Di2. The wheels are by Lightweight.

“Performances époustouflantes”

According to the makers, the H1 is designed for climbing, but is still good enough to handle itself on the flat. The H1 combines elegance, technological excellence, ergonomy and careful French design to create ‘performances époustouflantes’. This excellent French phrase means ‘breathtaking achievements’ in English. And this is certainly a bike which takes our breath away. There are also slightly less-expensive Heroin models, such as the HR Plus (Dura Ace), pictured below, and the HR One (Ultegra DI2), which is priced at around €8,500.

Interested in a boutique mountain bike to accompany your Heroïn? Read: UNNO mountain bikes—works of Spanish art