No sponsor, no sport

The professional cycling racing season is kicking off in earnest now. We frequently hear the names of cycling teams, and we see many of the cycling sponsors’ names printed on our heroes’ jerseys. But while we recognise a lot of the names, what do the companies actually do? Below, we select a few from the 2019 peloton to keep to up to date with the companies that financially support the sport we enjoy so much.